Social Media Management
Social media has grown in size as it has in influence. It has affected how we communicate and the frequency in which we relate to the average person connected to us. This is the same for business in so much that we have something called social currency which can be factored into our sales and marketing lifecycle.
Social currency specifies the extent to which people share a brand or share information about a brand as part of their everyday social lives. This will lead to brand enquiry and conversions into sales.
To start this off a social media audit is carried out. This is the process questions are asked as in what is being done currently and who is interacting with the brand online and at what frequency. This is when we also look at how the social media presence compares to current competitors. Audits also show which accounts must be kept and which ones need deleting. This audit will also be conducted regularly as content and plans are developed.
Next step social media objectives and goals are stated. In tune with the company marketing startegy these define how social media is to be best used as brand awareness and conversion to sales (two of the most used purposes of social media) have different languages, presentation and response times
After this has been done a good measure of time is set aside to create or improve the social media profiles. You know those about us sections you usallaly skip and leave to complete later? They need to be carefully completed as they also help in communicating with your client. They want to know who you are and where you are based...you know basic things like that.
The penultimate stage in this is the creation of the content plan and editorial calendar. We prefer to create all content a month in advance. Centered around a unique blog post created during the week, all social media posts play to the message of the week, inviting visitors to interact with you and the websites based on the message of the week.
All the behind the scene work is done by The SEO Assistant but the posting will be done by the brand's marketing department or owner as we urge the client to INTERACT INTERACT and INTERACT with those who respond to the posts. Responces to questions and comments communicated to the customer that 'hey instead of picking up the phone to get in touch, whilst you are cheacking what your friends had for lunch you can have your question about our brand responded.'